[…] Episode #501 – Amazon Ads for Authors ~ Interview with Chris O'Byrne […]
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Top Tips From The Write Coach
Amazon Ads level the playing field for authors.
How to set up and use Amazon Ads.
All authors must learn Marketing. Don’t let it scare you!
It is not necessary to be a copywriting expert.
You just need to understand the
main techniques of creating an ad.
You don't have to be an expert in these
things you just be better than
the books you're going up against.
~ Chris O'Byrne ~
Elements of an Amazon Ad:
Listen to the tips from Chris on how to create an Amazon Ad!
- Learn Copywriting - Understand some of the main techniques
- Write A Book Description
- Have bullet points with info about the book. What are the benefits when people read your book?
- Create a call to action (CTA) - Scroll back up to buy book.
- Learn to do keyword research use the Amazon tool or KDP Rocket (Paid tool for keyword research).
- Write different ads - Limited to 50-100 Characters - Description for the ad.
- Research Categories & Prodcuts -
- What categories do you want to put your book in?
- Are there any similar products?
- Monitor your ads weekly at least. - Consistently run reports
Learn the Power of Amazon Ads ~ Interview with Chris O’Byrne of Jet Launch ~ Episode #501 -> Listen to The Write Hour with Joyce Glass, Tips From #TheWriteCoach #TheWriteHour
Meet Chris
A former chemical engineer and high school teacher, Chris O’Byrne built JETLAUNCH.net into the premier book and booklet company for entrepreneurs, speakers, coaches, and consultants.
Episode Highlights:
00:27 Intro
01:40 Learn More about Chris
04:36 What inspired you to create Jet Launch?
08:06 What was the biggest struggle authors have marketing?
14:57 Do Amazon Ads help Self-Publishing authors?
20:06 Tell us how to utilize Amazing ads. DIY Your Amazon Ads!
32:05 What words of advice and encouragement do you have for new writers or someone struggling to write their book, and wondering whether to self-publish or traditionally publish?
Links Mentioned In This Episode:
High Performance Habits by Brendon Burchard
Tim Grahl - Book Launch Blueprint & Your First 1000 Copies
Michael Hyatt - Platform & Platform University
Connect with Chris:
Chris@JetLaunch.net
JetLaunch.net
JetLaunchbooklets.com
JetLaunchads.com - Learn more about the Amazon Ads Program with Jet Launch.
Make Money With Books & Booklets - Free Facebook Group To learn more about self-publishing and Amazon Ads.